TyC Sports
Efecto Selfie
- Role: 2D Design
- Studio: Lumbre
- Year: 2018
Social media finds a new home
The concept behind this program packaging was to incorporate the logic and functionality of social networks into the essence of the show itself. Engaging it viewers during the broadcast, it was important to reflect that in its visual identity.
With Lumbre, we created a system that was unique while still being efficient and adaptable to suit its broadcast needs.
Credits:
- Creative Director: Sergio Saleh
- Executive Producer: Pablo Encabo
- Account Manager: Jeff Keisel
